Inexperience doesn't have to be a drawback when you're building your circles. If you keep your conduct classy, you'll have no trouble earning the respect of your audience. These tips will get you started.
Add value: Create good stuff. While trite, it is true. Giving people something to get excited about and a reason to want to follow you is the best way to grow your community. Google+ allows you to target who gets to see your content if you wish, so use that tool to your advantage and get creative. Can you create a special circle just for your top influencers and advocates? You betcha! The sky's the limit!
Engage: If you're putting out quality content and giving people a reason and opportunity to engage with you, you must be there to back-up that conversation. Be there to get involved, address questions, and add to the conversation.
Frequency and scheduling
Respond: If a follower takes the time out of their day to ask a question, come to you for help, or even just share something with your brand, it is simply the right thing to do to engage and respond to them. Don't ever leave them hanging. The only thing worse than not being present in a conversation is being around and ignoring half of it.
Frequency and scheduling: As with other platforms, timing is important with your posts on Google+. It's a little easier here because of the built-in filtering that circles offer, but like other networks, you'll need to figure out the optimal times and frequency for posting to your Google+ page.
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